Our research expertise
encompasses:
- consumer insight & motivation studies
- market opportunity identification
- new product development
- brand equity research
- brand strategy development
- communications strategy development
- communications concept development
- creative development
We employ classic & innovative methodologies, including:
- group discussions & depth interviews, in all their forms
- individual pre-session tasks such as consumer diaries & blogs
- iterative or sequential-recycling approaches for progressive idea development
- observational/ experiential/ immersion sessions
- creative workshops/brainstorming sessions
