Expertise

Our research expertise
encompasses:

  • consumer insight & motivation studies
  • market opportunity identification
  • new product development
  • brand equity research
  • brand strategy development
  • communications strategy development
  • communications concept development
  • creative development

We employ classic & innovative methodologies, including:

  • group discussions & depth interviews, in all their forms
  • individual pre-session tasks such as consumer diaries & blogs
  • iterative or sequential-recycling approaches for progressive idea development
  • observational/ experiential/ immersion sessions
  • creative workshops/brainstorming sessions
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