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About

Established in 1998, Resanceff Research & Planning is a specialist qualitative research and brand planning agency that helps clients to identify, unlock and nurture powerful strategic and creative solutions for their brands.
We are enthusiastic and collaborative team players who work closely with our clients on every project, bringing a fresh perspective to the challenges that face brands in today’s world of rapidly-evolving consumer and b2b environments.

We believe in —

Bespoke methodology

Interrogating each brief to ensure that we tailor the most appropriate research design to each project. One size does not fit all.
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Clarity

Delivering unambiguous, actionable guidance through clear, insightful thinking. We don’t hide behind reportage.


Creative sensitivity

Protecting and nurturing creative thought. We believe in the value of consumers as springboards to great solutions, not as judge & jury.


Wisdom & expertise

Managing your project from start to finish with experienced, senior thinkers. No junior researchers.



Expertise

Our research expertise
encompasses:

  • consumer insight & motivation studies
  • market opportunity identification
  • new product development
  • brand equity research
  • brand strategy development
  • communications strategy development
  • communications concept development
  • creative development

We employ classic & innovative methodologies, including:

  • group discussions & depth interviews, in all their forms
  • individual pre-session tasks such as consumer diaries & blogs
  • iterative or sequential-recycling approaches for progressive idea development
  • observational/ experiential/ immersion sessions
  • creative workshops/brainstorming sessions
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People

Peter Resanceff

founder and agency principal

Within a career spanning more than 20 years, Peter has extensive global industry experience as both a Qualitative Practitioner as well as Advertising Brand Planner in Sydney and London. Possessing a natural love of engaging with people, together with a fascination with human psychology and behaviour, Peter’s professional knowledge and experience is combined with a genuine enthusiasm for his work which his clients find refreshing and infectious.

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Clients

Contact

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Resanceff Research & Planning
1601/129 Harrington Street
The Rocks, NSW 2000 Australia
Telephone +61 (0) 419 288 823
Email peter@resanceff.com.au
Linkedin
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